Semmelweis University has once again won a Superbrands award. Semmelweis University, which is the leading institution of higher education in Hungary and the Central European region within the area of medicine and health sciences, was ranked among the country’s top quality bands for the eighth time.
Semmelweis University received the award for the first time in 2012. Starting from 2015 Semmelweis University was acknowledged by Superbrands each year. The Superbrand organization identifies exceptional brands, evaluating brand quality, brand perception and marketing activities.
The selection process is based on the same principles everywhere. The decision is made every year after completing a multi stage process of professional pre-screening and an online consumer poll run. This is then followed by a final evaluation of the Superbrands Council, consisting of 40 independent experts. The awards are selected in accordance with the award criteria including brand tradition and reputation, online and offline presence.
Superbrands was established in 1995 in Great Britain, the international program has been present in more than 90 countries. Hungary joined the program in 2004.
Photo (illustration): Attila Kovács – Semmelweis University
Translation: Norbert Lukács