{"id":72902,"date":"2018-04-11T08:10:46","date_gmt":"2018-04-11T06:10:46","guid":{"rendered":"http:\/\/semmelweis.hu\/hirek\/?p=72902"},"modified":"2018-04-11T08:50:57","modified_gmt":"2018-04-11T06:50:57","slug":"ismet-a-legjobb-markak-kozott-a-semmelweis-egyetem","status":"publish","type":"post","link":"https:\/\/semmelweis.hu\/hirek\/2018\/04\/11\/ismet-a-legjobb-markak-kozott-a-semmelweis-egyetem\/","title":{"rendered":"Ism\u00e9t a legjobb m\u00e1rk\u00e1k k\u00f6z\u00f6tt a Semmelweis Egyetem"},"content":{"rendered":"

\u00d6t\u00f6dsz\u00f6r v\u00e1lasztott\u00e1k a legjobb min\u0151s\u00e9get k\u00e9pvisel\u0151 m\u00e1rk\u00e1k k\u00f6z\u00e9 a Semmelweis Egyetemet. A Superbrands Magyarorsz\u00e1g f\u00fcggetlen szakemberekb\u0151l \u00e1ll\u00f3 bizotts\u00e1g\u00e1nak d\u00f6nt\u00e9se alapj\u00e1n a legr\u00e9gebbi magyar orvosk\u00e9pz\u0151 int\u00e9zm\u00e9ny 2012, 2015, 2016 \u00e9s 2017 ut\u00e1n id\u00e9n \u00f6t\u00f6dik alkalommal nyerte el a Superbrands D\u00edjat, amely a kimagasl\u00f3 m\u00e1rkamin\u0151s\u00e9g \u00e9s m\u00e1rka\u00e9p\u00edt\u00e9sbe fektetett munka elismer\u00e9se.<\/p>\n

\"\"<\/a>A Superbrands programot a Brand Council f\u00fcggetlen szervezet hozta l\u00e9tre 1995-ben Nagy-Britanni\u00e1ban, egy sikeres BBC-r\u00e1di\u00f3m\u0171sor nyom\u00e1n. A m\u0171sorban a fogyaszt\u00f3kat megismertett\u00e9k a legkiv\u00e1l\u00f3bb m\u00e1rk\u00e1kkal. Felt\u00e1rt\u00e1k az adott m\u00e1rka eredet\u00e9t, piaci helyzet\u00e9t \u00e9s j\u00f6v\u0151beli kil\u00e1t\u00e1sait. A r\u00e1di\u00f3m\u0171sor siker\u00e9nek k\u00f6sz\u00f6nhet\u0151en a Superbrands k\u00f6nyv form\u00e1j\u00e1ban is feldolgozta a piacon megtal\u00e1lhat\u00f3 vezet\u0151 m\u00e1rk\u00e1k t\u00f6rt\u00e9net\u00e9t. 2000-ben az alap\u00edt\u00f3k elind\u00edtott\u00e1k a B2B m\u00e1rk\u00e1kra \u00f6sszpontos\u00edt\u00f3 Business Superbrands programot. Magyarorsz\u00e1gon 2004 \u00f3ta van jelen a nemzetk\u00f6zi program, melynek vitathatatlan siker\u00e9t jelzi, hogy 2018-ban tizennegyedik alkalommal a legkiv\u00e1l\u00f3bb fogyaszt\u00f3i m\u00e1rk\u00e1k, tizenegyedik alkalommal a legkiv\u00e1l\u00f3bb \u00fczleti m\u00e1rk\u00e1k r\u00e9szes\u00fclnek d\u00edjaz\u00e1sban.<\/p>\n

Az elismer\u00e9s oda\u00edt\u00e9l\u00e9s\u00e9r\u0151l t\u00f6bbl\u00e9pcs\u0151s folyamat v\u00e9g\u00e9n \u2013 szakmai el\u0151sz\u0171r\u00e9st, majd a fogyaszt\u00f3k k\u00f6r\u00e9ben v\u00e9gzett online kutat\u00e1st k\u00f6vet\u0151en \u2013 a t\u00f6bb mint negyven tag\u00fa f\u00fcggetlen szakemberekb\u0151l \u00e1ll\u00f3 bizotts\u00e1g d\u00f6nt minden \u00e9veben.<\/p>\n

Haszon Zs\u00f3fia<\/p>\n

Bor\u00edt\u00f3k\u00e9p: Kov\u00e1cs Attila –\u00a0 Semmmelweis Egyetem<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6t\u00f6dsz\u00f6r v\u00e1lasztott\u00e1k a legjobb min\u0151s\u00e9get k\u00e9pvisel\u0151 m\u00e1rk\u00e1k k\u00f6z\u00e9 a Semmelweis Egyetemet. A Superbrands Magyarorsz\u00e1g f\u00fcggetlen szakemberekb\u0151l \u00e1ll\u00f3 bizotts\u00e1g\u00e1nak d\u00f6nt\u00e9se alapj\u00e1n a legr\u00e9gebbi magyar orvosk\u00e9pz\u0151 int\u00e9zm\u00e9ny 2012, 2015, 2016 \u00e9s 2017 ut\u00e1n id\u00e9n \u00f6t\u00f6dik alkalommal nyerte el a Superbrands D\u00edjat, amely a kimagasl\u00f3 m\u00e1rkamin\u0151s\u00e9g \u00e9s m\u00e1rka\u00e9p\u00edt\u00e9sbe fektetett munka elismer\u00e9se. <\/a> A Superbrands programot a Brand Council f\u00fcggetlen …<\/p>\n","protected":false},"author":101405,"featured_media":72908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,168],"tags":[2408,158],"class_list":["post-72902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semmelweis-vilag","category-kiemelt","tag-mki-alairas","tag-dijak-kituntetesek"],"acf":[],"_links":{"self":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts\/72902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/users\/101405"}],"replies":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/comments?post=72902"}],"version-history":[{"count":5,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts\/72902\/revisions"}],"predecessor-version":[{"id":72916,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts\/72902\/revisions\/72916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/media\/72908"}],"wp:attachment":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/media?parent=72902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/categories?post=72902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/tags?post=72902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}