{"id":68659,"date":"2017-12-05T10:18:46","date_gmt":"2017-12-05T09:18:46","guid":{"rendered":"http:\/\/semmelweis.hu\/hirek\/?p=68659"},"modified":"2018-01-10T12:07:28","modified_gmt":"2018-01-10T11:07:28","slug":"magyarbrands-dijazott-a-semmelweis-egyetem","status":"publish","type":"post","link":"https:\/\/semmelweis.hu\/hirek\/2017\/12\/05\/magyarbrands-dijazott-a-semmelweis-egyetem\/","title":{"rendered":"MagyarBrands d\u00edjazott a Semmelweis Egyetem"},"content":{"rendered":"<p><a href=\"https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-69304\" src=\"https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr-300x200.jpg 300w, https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr-768x512.jpg 768w, https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr-600x400.jpg 600w, https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr-450x300.jpg 450w, https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr.jpg 950w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>A legjobb min\u0151s\u00e9get k\u00e9pvisel\u0151 magyar vonatkoz\u00e1s\u00fa m\u00e1rk\u00e1k k\u00f6z\u00e9 v\u00e1lasztott\u00e1k a Semmelweis Egyetemet.\u00a0A MagyarBrands program imm\u00e1r nyolcadik \u00e9ve d\u00edjazza a magyar vonatkoz\u00e1s\u00fa m\u00e1rk\u00e1k k\u00f6z\u00fcl a legeredm\u00e9nyesebbeket, kiv\u00e1l\u00f3 fogyaszt\u00f3i m\u00e1rka, kiv\u00e1l\u00f3 \u00fczleti m\u00e1rka \u00e9s innovat\u00edv m\u00e1rka kateg\u00f3ri\u00e1ban. A Semmelweis Egyetem id\u00e9n el\u0151sz\u00f6r nyerte el az elismer\u00e9st a kiv\u00e1l\u00f3 fogyaszt\u00f3i m\u00e1rka kateg\u00f3ri\u00e1ban.<\/p>\n<p>A p\u00e1ly\u00e1zaton val\u00f3 r\u00e9szv\u00e9tel alapfelt\u00e9tele az, hogy a m\u00e1rka Magyarorsz\u00e1gon sz\u00fcletett vagy az alap\u00edt\u00e1s\u00e1ban magyarok vettek r\u00e9szt. Ezenk\u00edv\u00fcl tov\u00e1bbi h\u00e1rom felt\u00e9tel egyik\u00e9nek is teljes\u00fclnie kell: a m\u00e1rka magyar tulajdonban van, a m\u00e1rka \u201egy\u00e1rt\u00e1s\u00e1nak\u201d helysz\u00edne Magyarorsz\u00e1g vagy magas identit\u00e1s-pontsz\u00e1mot kap a bizotts\u00e1gi pontoz\u00e1s sor\u00e1n.<\/p>\n<p>A MagyarBrands rendk\u00edv\u00fcl komplex d\u00edj, azt egy m\u00e1rka, a fogyaszt\u00f3k \u00e9s a szak\u00e9rt\u0151k t\u00f6bb szempont\u00fa vizsg\u00e1lata \u00e9s egy\u00f6ntet\u0171 \u00e9rt\u00e9k\u00edt\u00e9lete alapj\u00e1n kaphatja meg a jel\u00f6lt. A program tapasztalatai szerint nemcsak a fogyaszt\u00f3k becs\u00fclnek t\u00f6bbre egy m\u00e1rk\u00e1t ha magyar, mindez a kommunik\u00e1ci\u00f3ban is vonz\u00f3 \u00fczenetet hordoz &#8211; mondta el Inz\u00e1m Andrea, a MagyarBrands program brand managere.<\/p>\n<p>Vona Zs\u00f3fia<\/p>\n<p>Fot\u00f3: Kov\u00e1cs Attila &#8211; Semmelweis Egyetem<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/semmelweis.hu\/hirek\/files\/2017\/11\/RS70617_KA-20171205-IMG_5184-scr.jpg\"><\/a> A legjobb min\u0151s\u00e9get k\u00e9pvisel\u0151 magyar vonatkoz\u00e1s\u00fa m\u00e1rk\u00e1k k\u00f6z\u00e9 v\u00e1lasztott\u00e1k a Semmelweis Egyetemet.\u00a0A MagyarBrands program imm\u00e1r nyolcadik \u00e9ve d\u00edjazza a magyar vonatkoz\u00e1s\u00fa m\u00e1rk\u00e1k k\u00f6z\u00fcl a legeredm\u00e9nyesebbeket, kiv\u00e1l\u00f3 fogyaszt\u00f3i m\u00e1rka, kiv\u00e1l\u00f3 \u00fczleti m\u00e1rka \u00e9s innovat\u00edv m\u00e1rka kateg\u00f3ri\u00e1ban. A Semmelweis Egyetem id\u00e9n el\u0151sz\u00f6r nyerte el az elismer\u00e9st a kiv\u00e1l\u00f3 fogyaszt\u00f3i m\u00e1rka kateg\u00f3ri\u00e1ban. A p\u00e1ly\u00e1zaton val\u00f3 r\u00e9szv\u00e9tel alapfelt\u00e9tele az, &hellip;<\/p>\n","protected":false},"author":101255,"featured_media":69304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,168],"tags":[2408,158],"class_list":["post-68659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semmelweis-vilag","category-kiemelt","tag-mki-alairas","tag-dijak-kituntetesek"],"acf":[],"_links":{"self":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts\/68659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/users\/101255"}],"replies":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/comments?post=68659"}],"version-history":[{"count":5,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts\/68659\/revisions"}],"predecessor-version":[{"id":69306,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/posts\/68659\/revisions\/69306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/media\/69304"}],"wp:attachment":[{"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/media?parent=68659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/categories?post=68659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semmelweis.hu\/hirek\/wp-json\/wp\/v2\/tags?post=68659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}