{"id":27754,"date":"2026-06-16T15:59:46","date_gmt":"2026-06-16T13:59:46","guid":{"rendered":"https:\/\/semmelweis.hu\/emk\/?p=27754"},"modified":"2026-08-17T16:13:13","modified_gmt":"2026-08-17T14:13:13","slug":"a-dohanyzas-artalmainak-csokkenteserol-szolo-narrativak-a-magyar-mediahirdetesekben","status":"publish","type":"post","link":"https:\/\/semmelweis.hu\/emk\/2026\/06\/16\/a-dohanyzas-artalmainak-csokkenteserol-szolo-narrativak-a-magyar-mediahirdetesekben\/","title":{"rendered":"A doh\u00e1nyz\u00e1s \u00e1rtalmainak cs\u00f6kkent\u00e9s\u00e9r\u0151l sz\u00f3l\u00f3 narrat\u00edv\u00e1k a magyar m\u00e9diahirdet\u00e9sekben"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Egy nemzetk\u00f6zi konferenci\u00e1n bemutatott kutat\u00e1s magyar szerz\u0151k egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9ben val\u00f3sult meg, amelyben az Eg\u00e9szs\u00e9g\u00fcgyi Menedzserk\u00e9pz\u0151 K\u00f6zpont t\u00f6bb munkat\u00e1rsa is r\u00e9szt vett. A vizsg\u00e1lat a <\/span><b>doh\u00e1nyz\u00e1shoz kapcsol\u00f3d\u00f3 \u00fagynevezett \u201e\u00e1rtalomcs\u00f6kkent\u0151\u201d (harm reduction) \u00fczenetek<\/b><span style=\"font-weight: 400\"> megjelen\u00e9s\u00e9t elemezte a magyar m\u00e9di\u00e1ban.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A tanulm\u00e1ny a k\u00fcl\u00f6nb\u00f6z\u0151 <\/span><b>doh\u00e1ny- \u00e9s nikotinterm\u00e9kekhez kapcsol\u00f3d\u00f3 rekl\u00e1mokat <\/b><span style=\"font-weight: 400\">vizsg\u00e1lta, k\u00fcl\u00f6n\u00f6s tekintettel arra, hogy ezek milyen narrat\u00edv\u00e1kat k\u00f6zvet\u00edtenek a fogyaszt\u00f3k fel\u00e9. Az elemz\u00e9s sor\u00e1n azt t\u00e9rk\u00e9pezt\u00e9k fel, hogy a hirdet\u00e9sek mik\u00e9nt jelen\u00edtik meg az alternat\u00edv term\u00e9keket, p\u00e9ld\u00e1ul az e-cigarett\u00e1t vagy m\u00e1s \u00faj t\u00edpus\u00fa eszk\u00f6z\u00f6ket a hagyom\u00e1nyos doh\u00e1nyterm\u00e9kekhez k\u00e9pest.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">A kutat\u00e1s bemutatja, hogy a <\/span><b>rekl\u00e1mok <\/b><span style=\"font-weight: 400\">milyen \u00fczenetekkel oper\u00e1lnak, milyen hangs\u00falyokat helyeznek az egyes term\u00e9kek haszn\u00e1lat\u00e1ra, \u00e9s hogyan jelenik meg benn\u00fck az <strong>\u00e1rtalomcs\u00f6kkent\u00e9s<\/strong> fogalma.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Az eredm\u00e9nyek r\u00e1vil\u00e1g\u00edtanak arra, hogy a m\u00e9di\u00e1ban megjelen\u0151 <\/span><b>kommunik\u00e1ci\u00f3 <\/b><span style=\"font-weight: 400\">fontos szerepet j\u00e1tszik abban, hogyan \u00e9rtelmezik a fogyaszt\u00f3k a k\u00fcl\u00f6nb\u00f6z\u0151 doh\u00e1nyterm\u00e9kekhez kapcsol\u00f3d\u00f3 kock\u00e1zatokat \u00e9s lehet\u0151s\u00e9geket.<\/span><\/p>\n<div class=\"keretes w-100\" style=\"text-align: justify\">\n<p><span style=\"font-weight: 400\">A konferencia absztraktk\u00f6tete ezen a linken \u00e9rhet\u0151 el: <a href=\"https:\/\/www.tobaccopreventioncessation.com\/Issue-Supplement%201-2026,16923\" target=\"_blank\" rel=\"noopener\">10th European Conference on Tobacco or Health Supplement 1\/2026 vol. 12<\/a><\/span><\/p>\n<\/div>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-27755\" src=\"https:\/\/semmelweis.hu\/emk\/files\/2026\/08\/295_kozlemeny_EMK_cover.jpg\" alt=\"obacco harm reduction narratives in Hungarian media ads\" width=\"800\" height=\"400\" srcset=\"https:\/\/semmelweis.hu\/emk\/files\/2026\/08\/295_kozlemeny_EMK_cover.jpg 800w, https:\/\/semmelweis.hu\/emk\/files\/2026\/08\/295_kozlemeny_EMK_cover-400x200.jpg 400w, https:\/\/semmelweis.hu\/emk\/files\/2026\/08\/295_kozlemeny_EMK_cover-768x384.jpg 768w, https:\/\/semmelweis.hu\/emk\/files\/2026\/08\/295_kozlemeny_EMK_cover-753x377.jpg 753w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egy nemzetk\u00f6zi konferenci\u00e1n bemutatott kutat\u00e1s magyar szerz\u0151k egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9ben val\u00f3sult meg, amelyben az Eg\u00e9szs\u00e9g\u00fcgyi Menedzserk\u00e9pz\u0151 K\u00f6zpont t\u00f6bb munkat\u00e1rsa is r\u00e9szt vett. A vizsg\u00e1lat a doh\u00e1nyz\u00e1shoz kapcsol\u00f3d\u00f3 \u00fagynevezett \u201e\u00e1rtalomcs\u00f6kkent\u0151\u201d (harm reduction) \u00fczenetek megjelen\u00e9s\u00e9t elemezte a magyar m\u00e9di\u00e1ban. A tanulm\u00e1ny a k\u00fcl\u00f6nb\u00f6z\u0151 doh\u00e1ny- \u00e9s nikotinterm\u00e9kekhez kapcsol\u00f3d\u00f3 rekl\u00e1mokat vizsg\u00e1lta, k\u00fcl\u00f6n\u00f6s tekintettel arra, hogy ezek milyen narrat\u00edv\u00e1kat k\u00f6zvet\u00edtenek a fogyaszt\u00f3k &hellip;<\/p>\n","protected":false},"author":102350,"featured_media":27755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[266],"class_list":["post-27754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirek","tag-dohanyzas"],"acf":[],"_links":{"self":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts\/27754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/users\/102350"}],"replies":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/comments?post=27754"}],"version-history":[{"count":1,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts\/27754\/revisions"}],"predecessor-version":[{"id":27756,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts\/27754\/revisions\/27756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/media\/27755"}],"wp:attachment":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/media?parent=27754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/categories?post=27754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/tags?post=27754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}