{"id":26351,"date":"2025-09-29T10:58:43","date_gmt":"2025-09-29T08:58:43","guid":{"rendered":"https:\/\/semmelweis.hu\/emk\/?p=26351"},"modified":"2025-11-17T13:05:17","modified_gmt":"2025-11-17T12:05:17","slug":"a-dohanyipar-kommunikacios-taktikai-csr-uzenetek-es-uj-dohanytermekek","status":"publish","type":"post","link":"https:\/\/semmelweis.hu\/emk\/2025\/09\/29\/a-dohanyipar-kommunikacios-taktikai-csr-uzenetek-es-uj-dohanytermekek\/","title":{"rendered":"A doh\u00e1nyipar kommunik\u00e1ci\u00f3s taktik\u00e1i: CSR-\u00fczenetek \u00e9s \u00faj doh\u00e1nyterm\u00e9kek"},"content":{"rendered":"<p>Az <strong>European Health Psychology Society<\/strong> 2025. augusztus 26-29 k\u00f6z\u00f6tt Groningenben megtartott <strong>EHPS 2025 konferenciak\u00f6tet<\/strong>\u00e9ben jelent meg egy absztrakt a doh\u00e1nyipari v\u00e1llalatok v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1si (CSR) tev\u00e9kenys\u00e9geinek m\u00e9diamegjelen\u00e9seir\u0151l. A Magyarorsz\u00e1gon lezajlott kutat\u00e1s a Semmelweis Egyetem EKK Eg\u00e9szs\u00e9g\u00fcgyi Menedzserk\u00e9pz\u0151 K\u00f6zpont munkat\u00e1rsai: <strong>J\u00f3ni D\u00e1niel, dr. Jo\u00f3 Tam\u00e1s<\/strong> \u00e9s <strong>dr. P\u00e9nzes Melinda <\/strong>munk\u00e1ja volt.<\/p>\n<p>A kutat\u00e1s arra f\u00f3kusz\u00e1lt, hogy ezek az aktivit\u00e1sok \u2013 online \u00e9s offline fel\u00fcleteken \u2013 milyen \u00fczeneteket \u00e9s strat\u00e9gi\u00e1kat alkalmaznak, \u00e9s milyen eg\u00e9szs\u00e9gmagatart\u00e1ssal kapcsolatos t\u00e9m\u00e1kat jelen\u00edtenek meg az \u00faj doh\u00e1ny- \u00e9s nikotinterm\u00e9kek n\u00e9pszer\u0171s\u00edt\u00e9se sor\u00e1n.<\/p>\n<p>A vizsg\u00e1lat m\u00e1sodlagos adatelemz\u00e9sre \u00e9p\u00fclt, a Kantar Media Hungary 2019 m\u00e1jusa \u00e9s 2024 okt\u00f3bere k\u00f6z\u00f6tti rekl\u00e1mmonitoring adatb\u00e1zisa alapj\u00e1n. A kutat\u00e1s 709 \u00faj m\u00e9diamegjelen\u00e9st azonos\u00edtott, \u00e9s \u00f6sszesen 15 639 el\u0151fordul\u00e1st elemeztek online (75,2%) \u00e9s offline (24,8%) platformokon.<\/p>\n<p>A kutat\u00e1s \u00e1ttekint\u00e9st ad arr\u00f3l, hogy a doh\u00e1nyipari CSR-tev\u00e9kenys\u00e9gek milyen \u00fczenetstrat\u00e9gi\u00e1kon kereszt\u00fcl jelennek meg a magyar m\u00e9di\u00e1ban, \u00e9s milyen tematikus mint\u00e1zatok rajzol\u00f3dnak ki a kommunik\u00e1ci\u00f3s gyakorlatban.<\/p>\n<div class=\"keretes w-100\">\n<p>Az absztrakt el\u00e9rhet\u0151 az al\u00e1bbi linken, a kiadv\u00e1ny 93. oldal\u00e1n: <a href=\"https:\/\/2025.ehps.net\/wp-content\/uploads\/2025\/08\/EHPS-2025-Book-of-Abstracts-3.pdf\"><strong>The illusion of harm reduction<\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Az European Health Psychology Society 2025. augusztus 26-29 k\u00f6z\u00f6tt Groningenben megtartott EHPS 2025 konferenciak\u00f6tet\u00e9ben jelent meg egy absztrakt a doh\u00e1nyipari v\u00e1llalatok v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1si (CSR) tev\u00e9kenys\u00e9geinek m\u00e9diamegjelen\u00e9seir\u0151l. A Magyarorsz\u00e1gon lezajlott kutat\u00e1s a Semmelweis Egyetem EKK Eg\u00e9szs\u00e9g\u00fcgyi Menedzserk\u00e9pz\u0151 K\u00f6zpont munkat\u00e1rsai: J\u00f3ni D\u00e1niel, dr. Jo\u00f3 Tam\u00e1s \u00e9s dr. P\u00e9nzes Melinda munk\u00e1ja volt. A kutat\u00e1s arra f\u00f3kusz\u00e1lt, hogy &hellip;<\/p>\n","protected":false},"author":102351,"featured_media":26352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[1144,621,1142,1146],"class_list":["post-26351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirek","tag-csr","tag-dohanyipar","tag-ehps-konferencia","tag-mediamegjelenes"],"acf":[],"_links":{"self":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts\/26351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/users\/102351"}],"replies":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/comments?post=26351"}],"version-history":[{"count":1,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts\/26351\/revisions"}],"predecessor-version":[{"id":26353,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/posts\/26351\/revisions\/26353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/media\/26352"}],"wp:attachment":[{"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/media?parent=26351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/categories?post=26351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semmelweis.hu\/emk\/wp-json\/wp\/v2\/tags?post=26351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}